Reach · for developer marketing & DevRel

Put your tool in the hands of data engineers as they practice the skills your product is built around.

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Sponsored Challenge

A graded coding problem on the platform, co-authored with your team, built around your dataset and your product's idiom.

Best for Driving product-trial signups and brand presence at the moment engineers form opinions about a stack. The strongest first touch for a new data-tool launch or repositioning.
What's included
  • One graded problem co-authored with your team
  • Your dataset sandboxed on platform, no upload required from candidates
  • Your logo and tagline on the challenge surface for the full quarter
  • UTM-tagged destination URL and optional promo code
  • Weekly placement stats and an end-of-quarter PDF report
  • One sponsor per Challenge; we accept a small number of Challenges per quarter
What you bring A dataset, a problem worth solving, and a point of view about how it should be solved. We do the editorial lift and you review every line before publish.
What you measure Views, completions, UTM click-throughs to your destination, optional promo redemption count, branded-search lift during the placement window.
Always-on

Brand Slot

A logo and one-line tagline on a topic page that aligns with your product. The on-platform equivalent of a newsletter primary slot, except the reader is mid-practice.

Best for Ongoing brand presence beyond a Sponsored Challenge, or for partners whose pitch is a single line ("Spark interview prep, presented by X") rather than a graded problem.
What's included
  • One topic page placement (Spark, dbt, Snowflake, etc.) per Brand Slot
  • Logo and one-line tagline at the top of the topic surface
  • Category exclusivity inside that topic for the quarter
  • UTM-tagged destination URL of your choice
  • End-of-quarter PDF report with placement views and click-through
What you bring A logo, a one-line tagline, and a destination URL. We review the tagline before publish.
What you measure Topic-page impressions, click-through to your destination, and optional promo redemption.
Apply

Tell us what you'd like the audience to know about your product.

Every placement is scoped to your dataset, problem, and timeline. We read every application and reply personally.